Marketing Consultant

Attracting audiences to events and visitors to attractions

… freelance marketing & communications services for the cultural and creative industries

Sarah Vining is a Wales/Cardiff-based marketing consultant, Chartered Marketer and Fellow of the Chartered Institute of Marketing. She was appointed in early 2020 to the Board of the CIM in Wales, as Communications Ambassador, thanks to her marketing management and communications experience across the cultural sectors and creative industries.

Sarah speaks Welsh fluently, and her strengths lie in strategic online and offline marketing for visitor centres, museums, tourism attractions and festivals. She is skilled at leading marketing teams for major events such as Roald Dahl’s City of the Unexpected, a major outdoor event held across Cardiff City Centre, as Marketing Project Manager for Now the Hero, an epic site-specific theatre production on Swansea beach, and the NHS70 celebration in 2018.

All of her clients, past and present, can be seen here.

She has a BA and MSc in Marketing, the Chartered Institute of Marketing Professional Diploma and a CAM Diploma in Digital Marketing. Pragmatic and easy-going, Sarah will bring bags of enthusiasm and energy to your project. Don’t hire full time when you can pay for marketing services as and when you need them.

“Sarah is an excellent asset to any business. We were absolutely delighted with her work. She is extremely knowledgeable and skilful in several fields including marketing, audience research, digital platforms and PR. Sarah is also very well connected across the tourism, arts and heritage sectors in Wales, and understands how these industries work. Sarah gets things done quickly and to target- she adds value to everything asked of her, consistently exceeding expectations. She is a people person, likeable and a very strong communicator who is sensitive to how to get the right results from others.” – Dr Bronwen Price, Literature Wales (2017)

See more testimonials from current and past clients on the Testimonials page. You can follow Sarah Vining on Twitter @MarketingMam or connect on LinkedIn.